There seems to be a huge amount of confusion about what sort of IT assistance a business needs.
At the top end of the scale is the enterprise – the organisation with the resources and requirements for a huge amount of specialised IT assistance in a variety of IT sectors. These organisations are willing to pay top dollar for the right people to progress their IT projects. Often they pay too much and projects become bloated and hide bound by vested interests and corporate rules.
At the bottom end of the scale there are smaller businesses (and some of them not that small) that see IT assistance in the same way as they see garages for their cars – something that’s there when it breaks down, but not something to be used every day.
At its root this is a perception problem: enterprise class businesses can and will pay for what they need and more, but generally this is expensive because of the scale of their requirements, not simply because this level of advice is overly expensive. The smaller business as a result of this perception: that advice over and above repair is expensive, tends to shy away completely from thinking strategically about their IT resources or use.
With the small business costs are tighter and time is tighter still. As a business owner or manager, thinking about how IT can improve their business is outside of both their capacity to understand and their time to give thought to. As a result many SMEs are missing out on the wealth of understanding and advice that is available to them.
When we think of our IT requirements only in terms of support we are simply waiting for something to go wrong – a bit like not servicing your car and waiting for it to run out of oil before taking it for repair. We all understand that some simple maintenance goes a long way. This is true for the IT industry as much as any other sector, but with IT there is constant change, constant innovation and, at the present time a huge increase in tools available to the smaller business – we need more than mere maintenance.
It’s well worth knowing what those tools are and how they can positively and hugely impact productivity for the small to medium enterprise. We no longer need a corporate bank account to gain access to corporate class email. We no longer need a huge hardware infrastructure to support our file sharing or database. Most of the IT products that we use today can be implemented over the internet, providing constant access both in the office and on the road. This internet access means that multiple devices and platforms will all work: PCs, laptops, tablets, phones, Windows and Apple products.
What’s the main roadblock to implementing these sort of services? It’s the IT advice gap – corporates take advice and implement. SMEs don’t allocate resources to thinking strategically about IT and as a result miss out on knowing what is available to them and how straightforward it is to access.
For years I’ve struggled with using the term IT Consultant as it seems to bring with it the connotation of ‘overpaid high level IT guy in a suit’. On the other hand I think that to class what I provide to businesses as ‘support’ is to reduce my service to merely fixing what’s broken. I’ve tried to use the term Information Technologist because this is novel and therefore not linked to preconceptions – every business needs an Information Technologist who can see their existing setup and advise on how the present tools can help.
There is an advice gap that you could drive a large truck through and I believe that it is failing the SME more than any other sector. Is your business falling through the advice gap? Do you see IT simply in terms of support and repair? Would you consider trying to bridge that IT advice gap by taking some strategic advice?
Finding an IT partner who can help you to think strategically about your IT will inevitably improve your productivity and the satisfaction of your staff.