One of the most important things that you can do as a business hoping to get seen online is to make sure that you have created a local business page and then make sure that it is verified. Local Business pages are designed to go with local search and your local customers will want to know that you are a genuine business. That is what the verification does – note the small tick in a shield just below right of the logo in the image above.
There are several pieces of the puzzle that need to be in place.
- You need to have an existing Google account. This will already be the case if you have a Gmail or Google Apps for Business account.
- You will then need to set up the local business details with Google.
- You will then need to verify your local business details.
- It’s then a good idea to set up a Google Plus page to go with your business.
For Google’s own instructions head over to this page: