How often do you click on a link to a person or business in a Google search, or see the ‘related’ link in Gmail and come across something like this?
More importantly, what does this say about you, or your business?
What this tells your potential customers is that you don’t care. I know that not everyone uses Google Plus as a social network. I know that many potential clients or customers won’t have a their Plus account set up, but it’s expected of businesses, and if you are expecting people to do business with you then this is a really quick fix.
It’s as easy to start as putting up a proper photograph, or logo if it’s a business, and a background image that your customers/clients will relate to. Then it’s simple enough to link it to the existing material on your web site.
Make a point of browsing G+ for anyone connected with your business and follow them. This is the beginning of building your G+ presence. It certainly won’t cause an overnight sensation or drive a spike in traffic to your web site, but it will give potential clients/customers more confidence in you and your business. Here’s one I prepared earlier: