Don’t go it alone

Don't go it alone

As the cost of purchasing IT equipment is driving down relentlessly year on year, the true cost of managing a business IT strategy need to manage a business’s IT resource well remains critical. For many SMEs there is just no budget or requirement for a permanent IT resource on site, but it is still crucial that IT strategy and implementation is done well.

Datawise Computing has been working with local businesses for 20 years, providing long term partnerships resulting in an in depth knowledge of both their business and their IT requirements.

IT consultancy is a long term relationship, building on trust and shared knowledge to produce a real benefit in IT implementation.

Datawise Computing has expertise in office systems, networking, database and web design and has experience from the one man band to large multi-nationals. If you would like to consider a long term partnership with a local IT consultancy that you can trust then please use the contact form to get in touch.

Don’t forget your backups!

Although computers are incredibly reliable and becoming more so, they still have one major mechanical component, the hard disk. The hard disk is the part of your computer that stores all those documents, photos etc. that you absolutely must keep, and yet that same hard disk is the single most likely component to fail. When it fails it usually does so suddenly and spectacularly. It’s on occasions such as this that you value having a recent and reliable backup. Even if your files are stored on another external hard drive there is a fair degree of security. It is highly unlikely that both disks will fail at the same time.Such as web designers in Southend The Web Design Company, would be a good choice.

So, if you value the content of your hard drive, please be proactive, go and get an external drive, or sign up for cloud backup. Do it now so that when that precious disk drive fails you can smile in the knowledge that everything on it is also stored elsewhere for safe keeping :)

The difference an image makes

The difference and image makes

When considering the design of a web site it is vital to consider early on the use of photographic images. Images are vital to any web site, but they must be appropriate and must support the message conveyed by the words. We tend to naturally look for images as a means of judging the tone of an article. Although this may not be the best way to judge content, in an environment where attention span can be reduced to mere seconds it is vital to support words with appropriate images. These images draw the attention and contribute to the perceived professionalism of the site and the content.

A new visitor to a web site will come to subjective conclusions about the site, the content, the authors or businesses based on their initial perceptions of the quality of the design and imagery. It helps, then, to make sure that the photographs are: present, of high quality & appropriate to the content. How does your site stack up?

What should your web site do?

Web-Site-Design

What is a web site, and what should it do for your business? For many small businesses there is a feeling that a web site is important, but not much of an idea as to why, or what it should do.

The most important consideration for the small business is what the web site will do for them. For many this is purely informational – an online shop window so that potential customers can find them and find out a little about them before picking up the phone or making a visit. For others it’s about relationship – regular communication about what the business is doing. For many larger businesses the web site acts as a point of sale where purchases may be made. The type of site depends very much on the type of business: often a business requires the personal touch, a face to face meeting before the sale of a product or service; for others with low value, large quantity sales this is not an issue, it’s all about making the purchase easy.

Before considering your web site it is worth asking the question for your business: What do I want this to do for us? If you don’t know this, then you will never be sure it’s achieving the end result.

The Small Business Blog

Expanding your network during the downturn

Expanding your Network

The small business has many advantages in difficult economic times. The lack of size enables a greater deal of flexibility. A small business can change direction faster and with less cost than a larger organisation. Costs for the design of a large business web site can also be prohibitive as the complexity of the site and the planning and permissions required for every change make updates a major undertaking.

For the small business seeking to reach out to its customers, to build and maintain a relationship a weblog is a cost effective tool for putting control in the hands of the business owner rather than the web designer. In order for clients or customers to return to a web site there must be a good reason: information, offers, advice, updates.

Where do your clients go when they require information? Do they pick up the phone, or email? Do they ask for a fax with the information they have asked for? It is a simple matter for the business owner to add all the essential information to pages on a weblog. It is also simple to add announcements, special offers and updates in a timely fashion when the business owner is in control.

The small business blog puts the power to communicate back in the hands of those who hold the information allowing a greater immediacy of communication with your customers.

Recently Datawise Computing was asked to help a local church with a very limited budget to revamp their web site. With a combination of a basic WordPress blog, some useful plugins and a free template communication has started afresh. The power is back where it belongs, with the providers of the information. A relationship has begun, the network is spreading…