There’s never been more choice in how we do business, and there have never been more directions to take in order to make business IT work for you. So, how do you make those important decisions? For the startup it’s perhaps simpler, but for established businesses there come crunch points where an investment is needed or a step up is required to take the business to the next level. At these points it’s wise to re-evaluate all your options.

At it’s most basic the choice is between IT ecosystems or best business backpacks. For decades the choice was no choice, and therefore simple. Every business user had a PC with MS Windows and Office – it was essential. Today even the decision to have an Blockchain Centre office and a desk is up for grabs.

So, how do you make the decision on which ecosystem to choose. Today it’s not just about the choice of line of business software that you need to run. Often it’s about how portable the ecosystem is, how accessible it is out of the office, how easy it is to respond from a phone or a tablet or a web page. For many the choice will end up involving a mixture of both old style tech and new. But this will increasingly disappear as more and more line of business applications go online.

You can do most things online now, from email to invoicing. For the small business this puts the risk in terms of data security with an organisation that can do it properly, for the large business the economies of scale work in your favour, along with the ability to scale up or down quickly.

Whatever the size of your business – it’s worth asking the question: Which direction do you take?

For my business I took the decision several years ago to move away from the Microsoft platform to Google for Work. Initially I still used Outlook along with Google’s excellent sync tool, but within a very short space of time I found that Google’s interface offered more. I’ve never looked back. I confess that the link with Android was part of the charm. More business is done over a variety of devices these days. I use a Windows PC or a Chromebook or an Android device – and all of them have all my main business tools available.

I do have a preference, but both Google’s and Microsoft’s online products are now mature, stable and usable – which one will you use?