When considering the design of a web site it is vital to consider early on the use of photographic images. Images are vital to any web site, but they must be appropriate and must support the message conveyed by the words. We tend to naturally look for images as a means of judging the tone of an article. Although this may not be the best way to judge content, in an environment where attention span can be reduced to mere seconds it is vital to support words with appropriate images. These images draw the attention and contribute to the perceived professionalism of the site and the content.
A new visitor to a web site will come to subjective conclusions about the site, the content, the authors or businesses based on their initial perceptions of the quality of the design and imagery. It helps, then, to make sure that the photographs are: present, of high quality & appropriate to the content. How does your site stack up?