Expanding your network during the downturn
The small business has many advantages in difficult economic times. The lack of size enables a greater deal of flexibility. A small business can change direction faster and with less cost than a larger organisation. Costs for the design of a large business web site can also be prohibitive as the complexity of the site and the planning and permissions required for every change make updates a major undertaking.
For the small business seeking to reach out to its customers, to build and maintain a relationship a weblog is a cost effective tool for putting control in the hands of the business owner rather than the web designer. In order for clients or customers to return to a web site there must be a good reason: information, offers, advice, updates.
Where do your clients go when they require information? Do they pick up the phone, or email? Do they ask for a fax with the information they have asked for? It is a simple matter for the business owner to add all the essential information to pages on a weblog. It is also simple to add announcements, special offers and updates in a timely fashion when the business owner is in control.
The small business blog puts the power to communicate back in the hands of those who hold the information allowing a greater immediacy of communication with your customers.
Recently Datawise Computing was asked to help a local church with a very limited budget to revamp their web site. With a combination of a basic WordPress blog, some useful plugins and a free template communication has started afresh. The power is back where it belongs, with the providers of the information. A relationship has begun, the network is spreading…