What is a web site, and what should it do for your business? For many small businesses there is a feeling that a web site is important, but not much of an idea as to why, or what it should do.
The most important consideration for the small business is what the web site will do for them. For many this is purely informational – an online shop window so that potential customers can find them and find out a little about them before picking up the phone or making a visit. For others it’s about relationship – regular communication about what the business is doing. For many larger businesses the web site acts as a point of sale where purchases may be made. The type of site depends very much on the type of business: often a business requires the personal touch, a face to face meeting before the sale of a product or service; for others with low value, large quantity sales this is not an issue, it’s all about making the purchase easy.
Before considering your web site it is worth asking the question for your business: What do I want this to do for us? If you don’t know this, then you will never be sure it’s achieving the end result.